Peter Baily inducted into tourism Hall of Fame

Peter, who has more than 50 years experience in the travel industry, founded CATO and was its long-term General Manager.

He celebrated the organisation’s 25th anniversary last year, and was awarded Life Membership back in 2018.

In a recorded acceptance speech, he said this year’s acknowledgement was particularly special.

“To be recognised in this way, alongside so many talented individuals who have shaped our industry, is deeply humbling,” he said.

“I’ve always believed that our work is about more than just business. It’s about connection, understanding, and enriching lives through travel.

“When we set out all those years ago it was with a simple but vital goal, to give tour operators and wholesalers a unified voice, a shared platform, and a sense of community.

“The fact that CATO continues to grow, to advocate, and to elevate our part of the industry is testament to the many people who’ve carried that mission forward.”

Peter was praised for his unwavering support of industry deregulation when he was CATO Chairman, and his steadfast belief in the land supply side of the industry.

CATO is a trade association representing the domestic and outbound land-supply sector of the Australian travel industry.

Full members comprise tour operators and wholesalers while Associate Members consist of tourist offices and travel-related product and service providers.

One of CATO’s most recognisable achievements through lobbying the Australian Government, has been the introduction of Smartraveller.

This is the service the Department of Foreign Affairs and Trade uses to issue real-time travel alerts, and to keep Australians updated on the whereabouts of loved ones travelling overseas.

By Thomas O’KEEFE