INTERNATIONAL tourism advocacy has taken centre stage in the Hunter region, with a united push for targeted funding to unlock new economic opportunities.
Through a joint advocacy effort with Newcastle Airport and Destination Sydney Surrounds North, the Hunter Joint Organisation is calling for $3.85 million in funding over three years to help stimulate international tourism.
Mayor of Port Stephens and Deputy Chair of the Hunter Joint Organisation Leah Anderson said, “Council recognises the economic, environmental and social benefits that a vibrant and sustainable tourism industry provides.”
“The tourism sector supports over 2,000 jobs in Port Stephens and in 2024, the region welcomed 1.72 million visitors, generating $822 million in expenditure.”
“It’s a vital part of our economy,” she said.
“Last year we celebrated the opening of the new international terminal at Newcastle Airport – a major milestone for the Hunter and for Port Stephens.
“More international visitors mean more people staying in our accommodation, dining in our restaurants, and spending in our local businesses.
“Looking long term, tourism contributes to building a vibrant and resilient Port Stephens – visitation drives investment in infrastructure, services, and amenities that benefit residents and visitors alike.”
The proposed investment is aimed at supporting the development of international aviation access through Newcastle Airport, strengthening the Hunter’s position as a competitive destination for overseas visitors.
Regional leaders argue that relatively modest, well-targeted funding could deliver outsized returns for the local economy by unlocking new visitor markets and encouraging longer stays across the region.
Forecasts associated with the advocacy indicate international visitation could increase by at least one per cent, translating to an additional $268 million flowing through the Hunter economy over the next three years.
The advocacy comes at a pivotal time for the Hunter, as the region continues its transition away from coal and works to broaden its economic base.
Supporters of the proposal say investment in international tourism is a practical example of catalytic infrastructure that can accelerate economic transformation while building on existing strengths in food, wine, nature and coastal experiences.
By aligning councils, the airport and destination partners around funding, the Hunter Joint Organisation is positioning the region to compete more effectively on the global tourism stage.
By Sis HIGGINS
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